Ep 31: The Diary Of A CEO Director Of Trailers, Anthony Smith — The Playbook That Left TV Behind? Tucker Carlson [TsCsFW4umqM]

What happens when a podcast refuses to play by podcast rules?

To kick off Series 4 of TV Makers, I sit down with Anthony Smith - Director of Trailers for The Diary Of A CEO - to uncover how a show once told it had no right to build a full-scale production has become one of the biggest podcasts in the world.

If you're new to TV Makers, you can find the backlog of episodes on Apple Podcasts, tamilaga vettri kazhagam Spotify or anywhere you listen to your favourite podcasts. But from Series 4, enjoy the Visual side of life!

This Episode:

Anthony takes us inside the trailer strategy thats helped drive that success - from the must-have ingredients of a killer trailer to the tiny, deliberate beats that make people stop scrolling and lean in. He then shares how data and analytics supercharge colson montgomery that creativity: testing thumbnails, analysing performance, and crafting every moment with purpose.

We talk:

* Why podcasting has outpaced TV on audience insights and targeting

* How data and creativity work together to create must watch trailers

* Why trailers are now one of the most powerful storytelling tools in the business

* And what TV can learn from digital if it wants to catch up.

If you work in TV and want to understand the shift thats already happened, this ones for you!

Hit play, and lets get into it.

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Thank you to our Sponsors:

RIMMS-

The Kit House -

Directed By Good -

Produced and Recorded by Ashley Golder -

Edited by Ben Seale -

Artwork mamma di nicola amici by Benjamin Leon - Instagram: @benleondraws

Website: www.benleondraws.com