The Atlantics Alice McKown On AI Partnerships, Paid Subscribers And The Atlantics Future Kara Swisher [ySHwVj8taU6]
Tag: #Kara Swisher, #roma napoli, #arka grnik zabrze, #joanna lumley
The Atlantic publisher and chief revenue officer le journal de qubec Alice McKown joins Axios' Sara Fischer at Axios House Cannes to explain how the 167-year-old publication is using AI partnerships to grow its audience, protect its journalism and build a sustainable subscription business.
McKown discusses The Atlantic's partnerships with OpenAI, Particle, Parallel and Cloudflare, and explains how the san salvador company decides which AI firms can access its content. She also shares how AI is influencing subscription strategy, marketing, licensing and the emergence of AI agents as a new distribution channel.
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