₹500 vs The World | Inside the Indian Factory Taking On Nike, Adidas and Puma | Ground Report | N18V [nxlm87wWu8p]
How does a brand sell high-tech activewear for ₹500 while Nike, Adidas and Puma charge 5x more? The secret isn't the marketing. It's the machines. CNBC-TV18's Aishwarya Anand went inside TechnoSport's factories in Tiruppur—and what she found wasn't a brand story. It was an engineering problem being solved at scale. 🧵 1 lakh garments produced every single day 🤖 AI tracking every stitch on the shop floor ☀️ Fabric engineered for Indian heat, humidity and two-wheeler commutes 📍 Three factories. One supply chain. Zero compromises. While global giants spend millions on celebrity ambassadors, this Tiruppur factory is quietly showing up in gyms, parks and housing societies across tier-2 India—at half the price, with the same performance promise. Is the factory the new brand? We went inside to find out. 📺 #Nike #Puma #TechnoSport #MadeInIndia #Activewear #Athleisure #IndianManufacturing #cnbctv18digital 🔴CNBC TV18 LIVE TV: SUBSCRIBE to our Channel: --------------------------------------------------------------------------------------------------------------------- 👑 Check Out Top CNBC TV18 Playlist Videos: 🔹🔹🔹 🔹🔹🔹 ------------------------------------------------------------------------------------ You can also connect with CNBC-TV18 News Online Catch the latest news: Follow CNBC-TV18 round the clock: Stay updated with all the market action in real time: You can also stay updated with all the latest news on-the-go with CNBC-TV18 Minis: Like us on Facebook: Follow us on Twitter: Follow us on Instagram: Catch us on: Linkedin: n18oc_business About CNBC-TV18: India's leading business news channel, CNBC-TV18 offers the most comprehensive coverage of businesses, the economy and the financial markets. Catch all your favourite shows, exclusive videos, big-ticket interviews and more here.