Why Airlines Wont Switch to SAF (Yet) Aviation Sustainability [PSDVTfhZVLe]
Sustainable aviation fuel and jet fuel now cost about the same. So why aren't airlines switching? Richard Broekman, Chief Commercial Officer and Head of Sustainability at Atlas Air, explains the real dynamics behind SAF adoption. Richard makes an optimistic case: SAF and jet fuel were both around $5 a gallon in May 2026, so cost parity is closer than many realise. Customer interest is growing, particularly in certain regions, and adoption will increase over time. But the market makes the switch tough. Because the wider industry runs on jet fuel, competitive pressure keeps everyone tied to it. Closing that gap, and scaling new production technology, is what moves SAF from niche to mainstream. This is a clip from the June 2026 episode of Air Cargo Unpacked, featuring guest Richard Broekman. Watch the full episode for analysis on rates, de minimis changes, the hyperscaler data-centre boom, Atlas Air's A350 order, and more. 👉 Watch the full episode: [link to Air Cargo Unpacked is a Freight Buyers' Club production, brought to you by Ontegos Cloud, the freight forwarder profitability specialists. Learn more: www.ontegos.cloud #Aviation #Sustainability #aircargo #airfreight #SAF #logistics #supplychain