They Had No Money for Marketing! Bootstrapping & Startup Marketing | Sanjeev Bikhchandani [IeEMxG5mQqe]
How did Naukri.com market itself when the company had almost no money? Sanjeev Bikhchandani recalls that the startup had been bootstrapping for nearly three years but still needed to build brand visibility through print media. Instead of spending money they did not have, the team studied the recruitment advertising market and noticed that most appointment budgets were going to one major newspaper group. Competing publications lacked strong recruitment sections, and that gap presented a valuable marketing opportunity. In this YouTube Short from the Let’s Chat with GB podcast, Sanjeev Bikhchandani shares an early lesson in bootstrapping, startup marketing and identifying overlooked opportunities. Watch the full podcast for more insights into Naukri.com, entrepreneurship, startup growth and business strategy. #SanjeevBikhchandani #StartupMarketing #Bootstrapping