The New Face Of NBA Media | The Deal With Alex Rodriguez And Jason Kelly Douglas Ross [oO0KUPYJCGE]

NBA fans, youre about to see a whole lot more of Kenny Beecham. The founder of basketball media brand Enjoy kkr vs rcb Basketball first broke through in 2011 streaming NBA 2k games on Twitch. Since then, he has built a YouTube channel with over 700,000 followers, hosted altcasts lewandowski on NBA TV and ESPN and interviewed Adam Silver. In October 2025, Kenny and Enjoy signed their biggest deal yet: a partnership with NBC Sports to produce original NBA programming, the networks first partnership with a creator-led media company.

In this episode of The Deal, Kenny tells Jason and Alex why his appeal is based on the fact that he is just a guy from Chicago. He also shares how a cold email and getting stranded in a blizzard helped him close the deal with NBC. Kenny also explains how the YouTube Adpocalypse helped him build a basketball media juggernaut, and princess diana why a show about NBA wives and girlfriends is such a hit.

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