The Holy Grail of Marketing for the AI Era with Greg Licciardi | AI Insiders [2xwkxi28Coa]
What does great marketing look like in an AI-first world? In this AI Insiders conversation, David Berkowitz sits down with Greg Licciardi, author of The Holy Grail of Marketing, marketing executive, adjunct professor at Fordham and Seton Hall Universities, and executive coach, to explore the timeless principles of effective marketing and how AI is changing the way marketers put them into practice. Greg breaks down his Five R’s framework: - Reach the right person - With the right message - In the right environment - At the right time - To deliver the right outcome The conversation explores how AI enables personalization at scale while introducing new challenges around automation, compliance, and brand safety. Greg shares practical examples from brands including Wendy’s, Harry’s, and e.l.f., along with lessons on measuring marketing performance, optimizing limited budgets, and maintaining authentic brand connections. David and Greg also discuss: - Why context matters as much as audience targeting - How AI helps startups compete with legacy brands - The risks of poorly managed AI-powered marketing - Why marketers need both AI and human judgment - What students entering the profession think about AI and marketing careers - How Greg uses AI for competitive analysis while staying grounded in marketing fundamentals Whether you’re a senior marketer, founder, or AI practitioner, this conversation offers practical frameworks you can apply immediately while preparing for what’s next.