Bob Costas: Rejecting $20M/year And Today Show Offers Pbks Vs Mi [NM5wKfSUPjs]

World-class broadcaster Bob Costas opens up about his early successes, including landing the role as the face of NBC Sports by his mid 30s. Costas defines the marks of excellence for well-rounded, textured journalism and explains how he learned to work smarter (not harder) as a generalist. Later, he shares specific reasons for declining high-profile, lucrative opportunities, including a one-two punch with David Letterman, 60 Minutes, NBCs Today Show and a $20 million per year offer to host a syndicated morning radio show packaged with a MSNBC presence (replacing Don Imus).

#nbcsports #journalism #todayshow

0:00 - David Letterman's impact on Bob Costas' career

1:55 - The elements of a great sports broadcast

3:23 - Turning down CBS's 60 Minutes and late night

5:27 - Decision to turn down huge AM drive offer

7:29 - Real Sports and Today Show

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