Alaska Airlines Is Replacing Miles With Wi-Fi [HUgIW7EWC4y]
Airline loyalty programs have long been built around earning miles. Alaska Airlines is testing a different idea. In this clip from Good Morning Hospitality: Hotels Edition, Sarah Dandashy and Steve Turk discuss Alaska's decision to stop awarding miles on basic economy fares while investing heavily in Starlink Wi-Fi across its fleet. The move reflects a broader question facing the airline industry: for occasional travelers, is fast, reliable connectivity more valuable than loyalty points they'll rarely use? As airlines look for new ways to differentiate themselves, the conversation explores whether premium technology and onboard experiences could become more powerful loyalty drivers than traditional rewards programs.