She Rebranded Fitkari... And Made Crores 😳 [lLUmDq1j9OA]
How do you turn a ₹20 household product into a premium brand worth crores? After facing severe body odor following pregnancy, Neha Marda transformed the traditional alum stone (Fitkari) into Phitku, a premium roll-on style hygiene product. With smart branding, premium packaging, and clever positioning, the company built a massive business and even secured funding on Shark Tank India. This is a fascinating lesson in branding, marketing, and product positioning—proving that perception can completely change the value of a product. Like, Share & Subscribe for more incredible Indian startup and business stories! #shorts #startup #business #marketing #branding #sharktankindia #entrepreneur #indianstartups #businessstory #casestudy #fitkari #innovation #successstory #india