How A Taylor Swift Superfan Became A Music Business Entrepreneur | Billboard On The Record Liga Nacional De Guatemala [DhcQ7ywABER]

Taylor Swift is among the most powerful artists of her generation and her fans, the Swifties, are among the most powerful fandoms. On this week's episode of Billboard On the Record, host Kristin Robinson explores the nature and business of superfandom with Olivia Levin, the New York Times best-selling author and founder of social media page @swiftiesforeternity. Levin shares how she turned her page into a six-figure income, spanning ticketing, social media management, writing and brand deals. She also explains why Taylor Swift continues to inspire such loyalty with her listeners, why her re-recordings changed the game and what pluie she thinks the music business gets wrong about superfans like her.

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Billboard On The Record is a podcast in partnership with SickBird Productions.

Host:

Kristin Robinson

Executive Producers:

Diona DaCosta

Jade Watson

Produced By:

Kayla Forman

Mateo Vergara

Edited By:

Rachel Derbyshire

00:00 What the Music Industry Gets Wrong About Superfans

00:43 How Taylor Swift Builds Lasting Fan Loyalty

01:02 Olivia Levins Swifties for Eternity Story

02:33 From Fan Account to Full-Time Career

03:29 Writing The Story of Us

03:52 Why Superfans Matter More Than the Industry Thinks

15:23 Taylors Easter Eggs and Fan Engagement

22:45 Re-Recordings, New Fans and Music Industry Impact

28:00 Fandom Culture, Competition and Inclusivity

33:18 Why Olivia Didnt Want to Rely Only on a Fan Page

36:00 Brand Deals, Ticketing and Growing a Business

41:45 Advice for Aspiring Fan Creators

46:00 Spin the Record: Favorite Taylor Swift Picks

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How a Taylor Swift Superfan Became a Music Business Entrepreneur | Billboard On The Record

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