Breaking Down Alix Earle’s Massive Skincare Launch + What We’re Loving Right Now Saudi Arabia [nJQc0RnI3xP]
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Were kicking things off with a brand-new segment: New, True, Through our spin on WOYF where we each share whats new to us, what were loyal to, and what weve fully emptied (and whether its worth the repurchase). Sara breaks down her latest lineup from the Flaus flosser to the Mane hot round brush and a drugstore hair mask thats storm vs sun giving luxury, while Kirbie shares her current obsessions, including chic allergy sabrina knaflitz essentials, a cult-favorite cleanser, and a daniil medvedev viral setting spray.
We dive into the biggest beauty launch of the week: Alix Earles new skincare line Reale Actives. With a reported $1M in sales in its first hour and $5M by end of day, is this the new blueprint for celebrity beauty brands? We unpack the marketing machine, the criticism (from the name to the acne discourse), and why this launch feels bigger than your typical influencer brand.
Then, style expert Dana Avida Cohn stops by to share the Spring Fashion Forecast featuring trends and items you can shop at Macys, a proud partner of our podcast.
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