Why Most Biodegradable Products Are Probably Fake | World Wide Waste | Business Insider [ICBU72HIfin]
A San Diego startup says it's made the world's first 100% biodegradable sneaker — and that most of the competition is greenwashing. But what does it mean to be "biodegradable"? And are biodegradable plastics really better for the planet? We tested six brands' claims and explore why it's so hard to make an environmentally friendly shoe. 00:00 - Intro 00:51 - What Is Biodegradation? 01:42 - The Challenge Of Making Biodegradable Shoes 02:49 - Manufacturing Biodegradable Sneakers 05:35 - Putting Biodegradation To The Test 07:14 - Biodegradation Testing Results 09:36 - Bio-based Vs. Biodegradable 10:05 - Which Shoes Are Really Bio-based? 11:08 - The Trouble With "Biodegradable" Marketing Labels 13:02 - Conventional Sneakers Create Microplastics 13:39 - Conclusion 14:17 - Credits ------------------------------------------------------ #sustainability #worldwidewaste #businessinsider MORE VIDEOS: Why Pantone Colors Are So Expensive How Truck Drivers In India Navigate One Of The Most Dangerous Roads In The World Why Adults Are Spending Billions On Toys For Themselves Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: This Startup Says It's Made The First Biodegradable Sneaker — And Most Others Are Fake