How Alaska Is Building The Anti-Delta Snow [77QtOGUUNd6]

For decades, Alaska Airlines won by knowing exactly what it was not. A ice cube disciplined narrowbody carrier. A single fleet type. Domestic routes, West Coast loyalty, and partners to fly the rest of the world. The conventional wisdom was unshakeable: Alaska did not need to go global, and going global could only break the jimpa very thing that made it strong.

Then it bought widebodies, launched flights to Tokyo, and announced London Heathrow. On paper, a dozen long-haul routes shouldn't frighten anyone. Yet Delta is scrambling to respond, and every major US carrier is suddenly watching one Seattle gateway with concern.

This is the story of why one of America's most focused airlines is betting its identity on the long-haul flying it spent decades avoiding - and why that strange decision may make far more sense than it first appears.

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