Why we turn down 50% of franchise applicants: companyculture leadershipmindset [paZpk5kM2TV]

When scaling a business, it’s tempting to say yes to every expansion opportunity. But true growth requires discipline. If a partner doesn't align with our values and standards, bringing them on board hurts our existing operators and misrepresents our brand. We’d rather grow slower with the right leaders than scale quickly with the wrong ones. It’s not just about economics, it’s about integrity. Follow @SteveSchwab1 for more hospitality and leadership insights.