Why do Most Startups Fail The Truth About Startup Nobody Says booktube stratup [1a7Eu1Xepzj]
What does it actually take to build a startup in India in 2026? Not the pitch deck version. Not the LinkedIn highlight reel. The real thing — the failed ideas, the funding rejections, the emotional weight of building something from nothing, and the parts of the system that aren't designed for everyone In this conversation, Apoorv Singhal Growth Leader, Harnidh Kaur VC, Utsav Somani VC, and who are also authors who have lived it sit down to say what the books almost didn't include. Apoorv Singhal breaks down why most founders start with the wrong idea and don't realise it until it's too late — and the framework for finding one that actually has a shot, especially in Tier 2 India where real problems live. Check out his book, One Insane Idea: Utsav Somani walks through what happens after the idea — the team dynamics, the money reality, and the survival mindset that no pitch deck captures. This is the Founder's Manual in real time. Check out his book, The Founder Manual: Harnidh Kaur anchors the conversation around what building actually costs — mentally, emotionally, and structurally — and who carries the heaviest load in Indian entrepreneurship. Especially what women founders navigate that rarely gets said out loud. Check out her book, The Girls Are Not Fine: If you're thinking about starting up, already in the trenches, or just tired of startup advice that sounds great and helps no one — this one's for you.