Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider [0iB4TD9tOS2]
The Gozenshu Brewery is one of the few in Japan using bodaimoto, a 600-year-old fermentation method, to make sake. They use it to make junmai, or pure rice sake that has no added alcohol or sugar. But mass-produced sake made with cheap additives is threatening the business. 00:00 - Intro 00:54 - Gozenshu Brewery 01:21 - Prepping Rice 02:37 - Steaming Rice 03:17 - Adding Mold 04:26 - Becoming a Brewmaster 05:31 - Bodaimoto 06:38 - Fermentation 07:20 - Filtering Sake 07:36 - Component Analysis 08:01 - History 09:07 - Competition 10:11 - Sticking to Tradition 10:38 - A New Market 12:23 - A Promising Future 12:59 - Credits ------------------------------------------------------ #sake #stillstanding #businessinsider MORE INSIDER NEWS VIDEOS: 18 Fascinating Crafts Fighting To Survive How 1.5 Million Christmas Ornaments Are Made By Hand Each Year At A Factory In Germany Why The Ugliest Noodles In The World Are An Indonesian Delicacy Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: Less Than 1% of Japanese Sake Is Made This Traditional Way | Still Standing | Business Insider