American Airlines FAILED Hubs: The FULL Documentary Alice And Steve [r0b9C8zuQuM]

Between 1986 and the late 1990s, American Airlines tried to build four secondary hubs at once Raleigh-Durham, Nashville, San Jose, and San Juan. They cost the airline hundreds of millions of dollars combined. spca de montral Three closed within nine years. The fourth lingered until American finally gave up. This is the complete story of the most ambitious and the most disastrous hub-building decade in American Airlines' history.

Nashville (BNA) was supposed to handle midwest-to-southeast flow. Raleigh-Durham (RDU) was the east-coast north-south play. San Jose (SJC) came from the AirCal acquisition and was American's attempt to break into the Bay Area. San Juan (SJU) was the Caribbean fortress that would lock in Latin America. And today, we're exploring every single one.

Chapters:

0:48 The Silicon Valley Empire

11:52 Raleigh's Costly Failure

19:20 Nashville's Short Stint

28:53 San Juan's Island Paradise

Sources and credits: (all footage is used under U.S. copyright doctrine (Section 107) allowing limited, unlicensed use of copyrighted materials for teaching/educational purposes, research, and scholarship.)

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