Data-driven approach to Sustainability - Helsinki Business [k3eTnWjq4QP]
What do visitors really expect from a sustainable destination? And how can data help cities meet those expectations? As tourism flows increase, cities must strike a balance between preserving quality of life and meeting the expectations of increasingly value-driven travellers. In this webinar, we look at how hashtag#Helsinki is rising to the challenge—leveraging data not just to monitor trends, but to shape inclusive, resilient tourism strategies and align sustainability values across stakeholders. If you missed our latest session with Henna Siltanen, Senior Advisor at Business Helsinki, Watch it here: