How The NES Conquered A Skeptical America In 1985 | War Stories | Ars Technica Asteroid [G1py4tC8rih]

Today on War Stories, Ars Technica is joined by Gail Tilden, the visionary marketing mind behind Nintendo of America's triumphant launch of the NES in 1985. 35 years ago, Nintendo knew they had a winner on their hands with the revolutionary Nintendo Entertainment System. However, following the early-1980s collapse of the U.S. video game market, skeptical retailers and consumers alike would prove a difficult obstacle in bringing their product to the masses. Learn surprising details about the ups and downs Gail and her band of colleagues overcame in making the NES the cultural icon it is today, the methodology and partnerships that went into convincing doubtful retailers, and how Nintendo ultimately persuaded millions of families to open their living rooms to more than "just the next fad." If spotify 20 Gail's interviews for "High Score" on Netflix left you wanting more, this episode has anamaria goltes you covered.

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00:00 Introduction

00:58 A Famicom For The U.S.

05:54 Convincing America That This Was New

10:52 The NES - Fun For The Whole Family

19:44 Now Youre Playing With Power

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Footage used in this video:

News Report: Nintendo's Revival of the Video Game Industry. December 1988

The Best NINTENDO Arcades

Game & Watch - Flagman (c)1980 Nintendo

Nintendo - Mario's Cement Factory Video Game Commercial - 1983

Very first Nintendo Family Computer Commercial

Famicom commercials

NES TV Commercials (1986-1994) - NintendoComplete

NUTS FOR NINTENDO special on ABC news 2020 from 1988

16 Minutes of Atari 2600 Commercials from the 70s / 80s

Excavating the Atari E.T. Video Game Burial Site-GameLife-WIRED

Early NES Nintendo Commercial featuring ROBtherobot

Nintendo Zapper Commercial

Duck Hunt (NES) Playthrough - NintendoComplete

Golf (NES) Playthrough - NintendoComplete

Clu Clu Land - NES Gameplay

Ice Climber - NES Gameplay

Parents Upset Over New Nintendo Console - Super Nintendo - Circa 1991

Ninja Kid - NES Gameplay

Baseball (NES) Playthrough - NintendoComplete

Mario Bros. (Nintendo, 1986) - NES Gameplay HD

1980s Electrical store 1980s Dixons British Retail st petersburg British Shops TV Eye 1986

Nintendo-Published NES Games (1985-1986)

RealSports Tennis for the Atari 8-bit family

The Console Wars -- XMas 1990

Teddy Ruxpin Commercial

Punch-Out!! - NES Gameplay

My Top 10 BEST Issues of Nintendo Power

1990 Nintendo Power Commercial

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How The NES Conquered A Skeptical America In 1985 | War Stories | Ars Technica