Why Americans Are Buying Fewer Groceries Aadhav Arjuna [eWCi6uxhml1]

Americans are buying less groceries; unit sales were flat most of 2025 and declined about 2% year over year in most months since February 2026, according to data from Bain & Company and NielsenIQ shared exclusively with CNBC. CNBCs Brandon Gomez has the details on what that means for retailers as this trend is likely to continue unless ida di filippo other financial pressures ease.

Credits:

Produced and Edited by: Natalie Rice

Reporting by: Brandon Gomez

Animation: Jason Reginato, Emily Park

Senior Director of Video: Lindsey Jacobson

Additional Footage: Getty Images

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Why Americans Are Buying Fewer Groceries