Why did supergroup GOT the Beat go a Step Back [TuyjYsb2nbO]

When GOT the Beat was announced, fans were instantly excited. Who can blame them? The female group had a slew of talent. From the group’s iconic leader, BoA, she led a group that has members from K-pop’s 2nd, 3rd, and 4th generations. The hype for this group was immense, as fans were favorably comparing the group to SuperM and “The female all stars of K-pop.” Yet, when their debut song, “Step Back,” came out on January 1st on SM’s Kwangya show, the song was a disaster. The group, for all its star power and SM branding, didn’t make an impact as expected. How did a group that had so much going for it fail to meet the hype? We’ll break down how SM pushed GOT the Beat a “Step Back.” ---------------------------- 🕮 FREE E-BOOK (SUBSCRIBE TO OUR EMAIL LIST): Grab our free ebook called "26 K-pop bangers from 2022-2023 for newcomers (and even hardcore fans!): ► ---------------------------- TIME STAMPS: 0:00 Intro 1:21 What is GOT the Beat and Girls on Top 2:15 Why was their debut lackluster 5:21 How GOT the Beat went a “Step Back” 7:29 BoA’s first group 8:33 Breaking down the group 9:16 SM’s collaboration strategy 10:52 My concerns 12:31 The confusing project and group names 13:48 An overview of the group so far 15:08 Next video ---------------------------- JOIN OUR DISCORD: Wanna talk more K-pop in-depth with me (Jason) and other like-minded folk? Need some new music recommendations? Then join our Discord! ►---------------------------- ✅ SUPPORT POPSORI ON PATREON: Supporting Popsori is 100% voluntary, as it's awesome you even watch our videos. But if you do support us, we greatly appreciate it. Thank you. ► ---------------------------- TAGS: #girlsontop #GOTthebeat ---------------------------- MUSIC CREDITS: ► Background music: Harris Heller – Streambeats ---------------------------- 🌐 WEBSITE: ► ---------------------------- PERSONAL SOCIAL MEDIA: ► Twitter: ► Instagram: ---------------------------- SOCIAL MEDIA: ► Twitter: @iamjangta ► Instagram: @iamjangta