Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani [El37DNIeqxA]
Checkout ASUS ExpertBook P Series: -------------- Guest Suggestion Form: -------------- Design Your Own Podcast Episode: -------------- Trying to grow your Social Media? Talk to us- -------------- Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. -------------- Order 'Build, Don't Talk' (in English) here: Order 'Build Don't Talk' (in Hindi) here: -------------- Follow Our Whatsapp Channel: -------------- Subscribe To Our Other YouTube Channels:- 🎧 Stream Figuring Out episodes on Spotify: 📺 Watch Figuring Out episodes on YouTube: --------------- Timestamps - 00:00 – Intro 03:58 – The role of a board of advisors 09:14 – A company that flourished with the help of its board of directors 11:55 – Why big companies are slower than small companies 20:38 – How feedback makes you better 27:53 – What small companies underestimate about big companies 34:43 – Billion-dollar CEOs and their biggest fear 38:18 – How large companies kill innovative ideas 45:19 – Why India doesn’t have enough capital backing 49:48 – BlackBerry & Nokia: why they vanished 52:53 – Why large companies employ consultants 55:10 – How young founders can beat giants 57:05 – Three business niches 1:00:39 – Dominating one business 1:06:33 – Unilever: one thing that changed the market and one that failed 1:12:15 – How to build trust in a low-trust society 1:14:41 – Differences between Indian, American, and Chinese customers 1:18:46 – Convincing low-income consumers to buy phones 1:21:41 – Which sector sees maximum growth as a country develops 1:26:24 – Outro --------------- My gear for shooting this video: Canon EOS 200D II 24.1MP DSLR Camera: Canon EF50MM F/1.8 STM Lens: Canon EF-S 18-55mm f/3.5-5.6: Yunteng Aluminium Tripod (Vct-690, Black): Zoom H6 All Black (2020 Version): Shure SM7B Cardioid Vocal Dynamic Microphone: Shure MV7 USB Podcast Microphone: GODOX SL150II 150W LED Video Light: --------------- In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up. We discuss the importance of boards in companies and how the right guidance and decision-making can make or break a business. The conversation explores how small teams move fast, make bold decisions, and create a real advantage over slow-moving corporate giants. Shiv explains why hierarchy, fear of criticism, and delayed decisions often kill the best ideas in big companies, and how startups turn speed and agility into their biggest advantage. We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big. Subscribe for more such conversations! Follow Shiv Shivakumar On: LinkedIn: X: --------------- About Raj Shamani Raj Shamani is an entrepreneur and the host of the Figuring Out Podcast. He sits down with experts, athletes, celebrities, billionaires, and world leaders to break down how they actually win: money, business, mindset, relationships, and life. He's also a bestselling author, speaker, and angel investor. His work sits at the intersection of business, psychology, and human behaviour. To Know More, Follow Raj Shamani On ⤵︎ Instagram @RajShamani Twitter @RajShamani Facebook @ShamaniRaj LinkedIn - Raj Shamani • • • #Podcast #FiguringOut #RajShamani #business #entrepreneur #money #wealth #india About Figuring Out Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.