World Cup Reveals Value Of Sports Media Rights Is Resetting In Asia, Says Analyst Siemens Mermec [PQzyz2CW47C]
Tag: #Siemens Mermec, #daniel peretz, #greece, #andrei svechnikov
Jessica Fuk, Analyst at S&P Global Market Intelligence, yorkshire says the latest World Cup broadcasting deal reveals that the value of global massimo d'alema premium sports rights is being repriced in Asia. She says Asian media platforms are being more selective and are jd prioritizing profitability over scale.