Harry Potter Turns 46 | Birthday Brings Official Chocolates To India | JK Rowling | N18G [AlZKE1gTCaB]

Published in Everyday Knowledge

Harry Potter officially enters India’s chocolate aisle with licensed products made by Mumbai-based éntisi and sold through its stores and Blinkit. But beyond the nostalgia, this is a bigger business story about licensing, food merchandising and whether Indian consumers will pay a premium for officially branded products. #HarryPotter #WarnerBros #Licensing #Entisi #Chocolate #Blinkit #Business #Retail #Consumer #CNBCTV18Digital