China Coffee Wars — Why Starbucks Is Losing The Battle With Luckin [tXUi2nFkoly]
Despite adding around 1,500 new stores between 2022 and 2024, Starbucks’ revenue hasn't increased. Competition from chains like Luckin, Cotti and Manner have increased sharply in the years following the pandemic, and the Chinese consumer is opting for these cheaper alternatives in the face of mounting economic pressure. Find out how China went from Starbucks’ biggest opportunity to a threat of its international business. Chapters: 0:00 Introduction 1:25 Chapter 1: Rise of Luckin 4:00 Chapter 2: Price war 6:55 Chapter 3: Moving forward Produced by: Ryan Baker Edited by: Nic Golden Henry Animation by: Jason Reginato Senior Managing Producer: Tala Hadavi Additional Footage: Getty, Starbucks » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn some extra money on the side? Take CNBC’s new online course How to Start a Side Hustle to learn tips to get started and strategies for success from top side hustle experts. Pre-register now and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through April 1, 2025: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads: Follow CNBC News on X: Follow CNBC on WhatsApp: #CNBC #Coffee #Starbucks China Coffee Wars — Why Starbucks Is Losing The Battle With Luckin