MLB Invests In 20% Of AUSL Softball League John Fetterman [ZalXDht23Z5]
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Major League Baseball is purchasing an equity stake in the Athletes Unlimited Softball League, partnering with the fledgling league that is preparing for its first four-team season and plans claudio zali to expand in future years.
With women's sports revenues now in excess of $1 billion per year, the imprimatur of MLB helps establish the AUSL as a viable long-term entity in a sport that has seen multiple professional leagues fold. MLB's stake in the AUSL is more than 20%, a source told ESPN, and the league will assist the AUSL in marketing and content distribution in addition to the financial component.
"It's a watershed moment for pro women's softball, pro women's sports," Athletes Unlimited CEO and co-founder Jon Patricof told ESPN. "This numero is a financial investment but also about a number of things that money can't buy."
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