IDC Sees Smartphone Market Crash on Chip Crunch | Bloomberg Tech: Asia 2/27/2026 [asd59qFU0C6]
The unintended consequences of the memory chip shortage are escalating. A report by market research firm IDC forecasts a 13% contraction in the smartphone market, with the crisis lasting until 2027. Bloomberg Tech: Asia speaks with IDC's Bryan Ma on their report. Macquarie's Daniel Kim also discusses the outlook for the Korean memory chip giants Samsung and SK Hynix. Chapters: 00:00:00 - The memory shortage of 2026 00:03:22 - IDC's Bryan Ma on the looming smartphone market contraction 00:10:24 - Macquarie's Daniel Kim on the Korean chipmaker dominance 00:18:41 - Kioxia's Stacy Smith on the NAND outlook 00:20:48 - China's chip firms to watch this year -------- Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here: Get the latest in tech from Silicon Valley and around the world here: Connect with us on... X: Facebook: Instagram: Follow Ed Ludlow on X here: Follow Caroline Hyde on X here: Listen to the daily Bloomberg Technology podcast here: More from Bloomberg Business Connect with us on... X: Facebook: Instagram: LinkedIn: TikTok: