Smartphone Market Is In BIG Trouble! Sales Are Crashing [19ttQoW5SLh]
Smartphone Market Is In BIG Trouble! Sales Are Crashing Global smartphone sales fell 8% YoY in week 20 of 2026, marking the ninth straight week of decline amid weak consumer demand, according to Counterpoint Research's weekly tracker. Apple grew 10% and Huawei surged 23% YoY, outperforming the market, while Samsung held nearly steady at -1%; Chinese OEMs Xiaomi (-17%), Oppo (-10%), and Vivo (-19%) underperformed sharply. Memory shortages and rising costs hurt several brands, highlighting supply chain stability for AI-related components as a key competitive advantage this year.